A Compact Contender: A Review of the Buick Encore
The Buick Encore was a pivotal vehicle for the brand. Launched in North America in 2013, this subcompact crossover was designed to meet the growing demand for smaller, more efficient, and city-friendly vehicles. It was a bold move that helped Buick capture a new, younger demographic and introduced the brand to a market segment where it had no prior presence. While often overshadowed by its more popular rivals, the Encore carved out a niche for itself as a quiet, comfortable, and surprisingly upscale option. This review explores what made the Encore a compelling choice and how it helped redefine Buick’s image.
A Compact Contender: A Review of the Buick Encore |
A Tale of Two Encores: The First Generation
The first-generation Buick Encore (2013-2022) was a product of GM’s global platform, sharing its underpinnings with the Chevrolet Trax. However, Buick's engineers went to great lengths to give the Encore a distinct identity. The exterior design was charming and compact, with a tall, upright stance that maximized interior space. It featured classic Buick design cues, such as the waterfall grille and portholes, updated for a modern aesthetic.
The real strength of the first-generation Encore was its interior. Buick’s "QuietTuning" philosophy was a key selling point. The cabin was exceptionally well-insulated, with triple-sealed doors, an acoustic-laminated windshield, and a noise-canceling system that worked to make the ride as silent as possible. This created a calm and premium environment that was a significant step up from many of its competitors. The interior materials were of a good quality for the class, with soft-touch surfaces and tasteful accents that contributed to a more luxurious feel.
Under the hood, the Encore was typically powered by a 1.4-liter turbocharged four-cylinder engine. This engine, while not a powerhouse, provided adequate performance for city driving and highway cruising. The focus was on fuel efficiency, which was a major selling point for urban dwellers. The ride quality was a highlight, as the suspension was tuned for comfort, effortlessly soaking up bumps and imperfections on the road.
The Second Generation: A Modern Makeover
In 2020, Buick launched the second-generation Encore GX, an entirely new vehicle that was positioned alongside the original Encore. This created a slightly confusing naming convention, but the GX was a clear evolution of the Encore concept. The GX was built on a new, more advanced platform and featured a more modern, athletic design. Its styling was sleeker and more aggressive, with a more pronounced grille and sharper body lines that brought it in line with Buick’s new design language.
The interior of the GX was a significant upgrade. The technology was more modern, with a larger and more responsive infotainment screen that featured Apple CarPlay and Android Auto as standard. The cabin was spacious for its class and offered more cargo room than its predecessor. Under the hood, the GX featured a new generation of engines, including a 1.2-liter and a 1.3-liter turbocharged three-cylinder engine. These smaller engines were designed to be even more fuel-efficient while still providing a peppy and responsive feel. The GX also offered more safety features, including Automatic Emergency Braking and Lane Keep Assist, which were crucial for maintaining a competitive edge.
The Final Verdict: A Smart and Quiet Choice
The Buick Encore, in both its original form and the newer GX model, was a critical vehicle in Buick's transformation. It was a smart, timely entry into a booming market segment. While it may not have been the fastest or the most rugged-looking crossover, it succeeded by offering a unique value proposition: a premium, quiet, and comfortable vehicle in a compact and affordable package.
The Encore's legacy is one of successful adaptation. It proved that Buick could innovate and appeal to a new generation of buyers without sacrificing its core values of comfort and quiet luxury. For urban professionals, small families, or anyone looking for a well-appointed and easy-to-drive vehicle, the Buick Encore remains a compelling choice. It’s a testament to the idea that sometimes, the quietest option is the best.