Frasers Property Australia: A Century of Shaping the Australian Skyline
In the competitive world of real estate, few names carry as much historical weight and modern relevance as Frasers Property Australia. As of 2026, the company stands as a titan of the Australian property sector, celebrating over 100 years of operation. From its humble beginnings in 1924 to its current status as a global leader in sustainability and urban design, Frasers Property has redefined what it means to build "communities" rather than just buildings.
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| Frasers Property Australia |
A Century-Long Legacy: From TM Burke to Frasers
The story of Frasers Property Australia is one of resilience and strategic evolution. The company’s roots trace back to TM Burke Pty Ltd, founded in 1924. Over the decades, the entity underwent several transformations:
The Australand Era: In the 1990s and early 2000s, the company was known as Australand, a name synonymous with large-scale residential and industrial development in Australia.
The Global Transition: In 2014, the group was acquired by the Singapore-based Frasers Centrepoint Limited (now Frasers Property Limited). This acquisition provided the Australian division with the financial backing and global expertise of a multi-billion dollar international real estate group.
Today, Frasers Property Australia operates as a vertically integrated developer, meaning they handle everything from land acquisition and design to construction and long-term property management.
Diversified Portfolio: Beyond Residential
While many Australians know Frasers through their iconic residential neighborhoods, their influence extends across four primary sectors:
1. Residential & Build-to-Rent (BTR)
With over 145,000 homes built since its inception, Frasers is a household name in Australian housing. However, the 2020s have seen them pivot toward the Build-to-Rent sector, addressing the nation's housing affordability crisis by creating high-quality, long-term rental communities that offer the security of tenure usually reserved for homeowners.
2. Commercial & Office
Frasers focuses on "workplaces of the future." Their commercial assets are designed with a heavy emphasis on employee wellbeing, integrating biophilic design (nature-focused architecture) and advanced technology to support hybrid work models.
3. Retail
The company's retail arm focuses on "community-centric" shopping centers. A flagship example is Burwood Brickworks in Melbourne, which gained international fame for its "Living Building Challenge" certification, aiming to be one of the most sustainable shopping centers in the world.
4. Industrial & Logistics
Managed under the Frasers Property Industrial brand, this sector has seen explosive growth due to the e-commerce boom. They manage massive distribution hubs that power Australia’s supply chains, often setting records for green-certified industrial space.
The "Smarter, Happier" Sustainability Strategy
Frasers Property Australia has positioned itself as a "Climate Leader" in the Asia-Pacific region. Their ESG (Environmental, Social, and Governance) framework is built on three pillars: Stronger, Smarter, and Happier.
| Goal | Target/Achievement |
| Net Zero Carbon | Goal to be net-zero in development and operations by 2028. |
| Renewable Energy | Over 76 MW of renewable capacity installed as of FY25. |
| Waste Diversion | Aiming to divert 98% of construction waste from landfills. |
| Green Certification | >60% of operating assets are already green-certified. |
In 2025, the group achieved its strongest showing ever in the GRESB (Global Real Estate Sustainability Benchmark), securing 15 sector leadership positions globally. Projects like The Yards in Sydney have set new benchmarks as the first-ever 6-Star Green Star Communities rating for industrial property.
Looking Ahead: 2026 and Beyond
As Frasers Property Australia enters its second century, the focus is squarely on innovation and resilience. Financially, the group has shown strength in a volatile market; for the fiscal year ending 2025, parent company Frasers Property Limited recorded an attributable profit increase of 17.8%, driven largely by its diversified portfolio and the recycling of capital into high-growth assets.
The company is also leaning into technology. By collaborating with Google Cloud and exploring Generative AI for property search and customer experience, Frasers is ensuring that their "human-centric" approach is backed by world-class digital tools.
Conclusion
Frasers Property Australia is more than just a developer; it is a curator of the Australian lifestyle. By balancing a 100-year heritage with an aggressive, future-focused sustainability agenda, they have proven that a large-scale corporation can lead the way in environmental responsibility without sacrificing commercial success.