In the competitive world of Australian real estate, few names carry as much weight as Satterley Property Group and AVID Property Group. While both are giants in the residential development sector, they represent two different but equally successful models of how to build modern, master-planned communities.
This article explores the histories, philosophies, and major impacts of these two industry leaders as of 2026.
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| Satterley Property Group |
1. Satterley Property Group: The Visionary Powerhouse
Founded in 1980 by Nigel Satterley, Satterley Property Group is Australia's largest privately owned residential land developer. For over 45 years, the group has been a dominant force, particularly in Western Australia and Victoria.
The Satterley Philosophy
Nigel Satterley is often credited with pioneering the concept of the "master-planned community." The Satterley approach focuses on:
Connectivity: Ensuring residents have easy access to transport, schools, and shopping hubs.
Green Spaces: A hallmark of a Satterley estate is its high-quality landscaping and abundance of parks.
Community Spirit: Satterley employs dedicated community development teams to organize movie nights, farmers' markets, and sporting events to foster social bonds.
Major Achievements
Market Dominance: At one point, Satterley controlled roughly 70% of the private new estate land in Perth.
Scale: The group has developed over 180 projects, sold more than 130,000 lots, and provided homes for over 315,000 residents.
Active Presence: As of early 2026, Satterley remains one of the top developers in Western Australia with over 20 active estates.
2. AVID Property Group: The Diversified Challenger
While Satterley is the king of private ownership, AVID Property Group has rapidly scaled through strategic acquisitions and a diversified business model. AVID is backed by global private equity through Proprium Capital Partners, giving it the financial muscle to expand aggressively across Australia's eastern seaboard.
Strategic Growth and Acquisitions
AVID’s trajectory changed significantly through two major milestones:
Villa World Acquisition (2019): By acquiring the ASX-listed Villa World, AVID gained in-house home-building expertise, allowing them to offer complete "turn-key" house and land packages.
AVJennings Acquisition (2025): In a landmark move completed in August 2025, AVID acquired AVJennings, one of Australia’s most iconic developers with a 90-year history. This catapulted AVID’s portfolio to 69 projects and a gross revenue pipeline of $7 billion.
The AVID Difference
AVID focuses on "The AVID Experience," which emphasizes:
Innovation and Diversity: Their portfolio includes everything from broadacre land and apartments to over-50s land lease communities (under the Vantage brand).
Sustainability: AVID places a high priority on delivering affordable yet sustainable lifestyles, often integrating extensive waterway corridors and walking paths into their designs.
3. Comparing the Giants
| Feature | Satterley Property Group | AVID Property Group |
| Founded | 1980 | 2000 (Current form since 2016) |
| Ownership | Privately owned (Nigel Satterley) | Private Equity (Proprium Capital Partners) |
| Core Strength | Master-planned land estates | Diversified residential (Land, Build, Over 50s) |
| Primary Markets | WA, VIC, QLD | QLD, NSW, VIC, NZ |
| Unique Selling Point | "The Satterley Difference" (Community focus) | Integrated build-and-land solutions |
4. Shaping the Future of Australian Living
In 2026, both groups are addressing the critical challenge of the Australian housing market: affordability and supply.
Satterley continues to focus on large-scale urban growth corridors, unlocking thousands of lots to meet the demand of growing families.
AVID is increasingly moving into "lifestyle" products, such as their Vantage land lease communities, which cater to a maturing population looking to downsize without sacrificing quality.
Conclusion
The landscape of Australian suburbs is a direct reflection of the work done by Satterley and AVID. While Satterley remains the standard-bearer for traditional, community-focused land development, AVID has evolved into a multi-faceted powerhouse capable of delivering entire housing ecosystems. Together, they represent the pinnacle of Australian property development, ensuring that the dream of homeownership remains a reality for tens of thousands of families.