Direct Marketing for Businesses

 Marketing or marketing is an integral thing for the business. Without it, how can your business be known by the wider community and able to attract potential customers to buy products or use the services offered? The problem is, almost all activities advertising the products or services of a business require costs that are not cheap.

Not to mention that the ads or promotions do not guarantee to be able to target the audience or target consumers accurately. As a result, marketing activities do not produce a significant impact on sales or targets that the business wants to achieve even though the funds poured are already very large.

Well, the problem can be overcome by understanding what direct marketing or direct marketing. Through direct marketing, you are able to target target consumers who match information related to products or services accurately. So it arouse the desire to buy products offered by your business. In addition, direct marketing can also be done without the need for advertising media with exorbitant capital.

However, although it is able to provide these very important benefits, there are still many business people who do not understand very well how the right practices of direct marketing. Well, if you are one of them, the discussion about direct marketing or direct marketing is important to listen to. 

Understanding Direct Marketing

Direct marketing is about how a business is able to create direct contact with consumers and target customers in an effort to introduce a product or service. Through this technique, marketers become easier to achieve their specific goals and are able to convey personal messages.

If applied appropriately, direct marketing is able to provide high sales value at a relatively low cost. Now, there are many direct marketing models that can be practiced. Starting from traditional to modern methods that take advantage of the advancement of digital technology. Some examples of direct marketing are SMS marketing, e-mail marketing, cataloging, personal sales, and so on.

Understanding Direct Marketing according to Experts

In addition to the above understanding, some experts and business and marketing experts also explain the understanding of direct marketing. Some of them are as follows.

• Suyanto explained that direct marketing is a marketing system that uses channels or direct channels to be able to reach customers and provide products to consumers without the need for the help of intermediaries.

• Kotler & Gary Armstrong explained that direct marketing is a marketing system that utilizes a number of advertising media to interact directly with targeted consumers. Usually, these interactions can be established by phone, e-mail, or directly to meet customers so that they can get consumer responses.

• Duncan describes direct marketing as a marketing technique used by a company to maintain and establish direct communication with its consumers. This strategy is considered more effective because it can interact by creating a database that can be used to enable marketing communication. The trick can be by utilizing a number of media so that customers are encouraged to respond.

 Benefits of Direct Marketing for Sellers and Consumers

In general, the benefits of direct marketing are to market products and services to consumers with lower marketing cost capital. This marketing technique is a form of marketing activity that is directly woven with the target consumer, where the contact is personal and able to utilize certain media.

New Customer and Customer Loyalty Gaet with Direct Marketing

Direct marketing is a technique that can help businesses in creating direct contact with old consumers and potential customers when conducting promotional campaigns or product ads. Through these techniques, business people are able to achieve marketing targets more easily and specifically, and provide personal messages to customers. If applied appropriately, direct marketing is able to provide high sales value, without having to spend high costs.